ANUA "Dew on the Go" Pop-Up

ANUA is bringing its very first NYC pop-up to SoHo this weekend with a hotel-inspired immersive experience built around the brand's viral PDRN line. Expect complimentary drinks and gifts, exclusive merch, a photo booth, a claw machine, and a full showcase of the K-beauty brand's hydration-focused skincare. The "Dew on the Go" concept recreates the dewy, glowing skin aesthetic ANUA is known for — and everything is free.